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PVR Pictures, which produces and distributes movies, is going to shut down its production wing because of Ashutosh Gowarikar. One of the biggest production houses of recent times, PVR Pictures are refraining from signing any more movies.

“PVR Pictures emerged as one of the biggest production houses of recent times, especially with a good mix of Bollywood and Hollywood films, which they distribute. They have been quite prolific in the distribution arena; however it is the production that has taken a backseat, especially after the heavy losses due to AISHA and KHELEIN HUM JEE JAAN SE,” reveals an insider.

Ashutosh, known for his ‘extra length’ feature films and enormous budget, is believed to be main reason behind it. His last film KHELEIN HUM JEE JAAN SE got dismal performance at box office and this sunk the ship. Riding on a 45 crore budget with Abhishek in lead, movie couldn’t even recover its cost.

PVR had entered Bollywood with super hit movie JAANE TU YA JAANE NA. “They made a very good entry in Bollywood with JAANE TU YA JAANE NA, which was a huge hit and all of a sudden PVR was one of the biggest production houses with lot of projects waiting to be announced. However, not all the projects materialized and with Ashutosh’s film they suffered huge losses. Ashutosh is a good director but putting around 45 crores in an Abhishek Bachchan starrer was not a wise decision,” a source adds.

Right now PVR is going to produce Dibakar Banerji’s SHANGHAI only.


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